ecoText is Designed to bring the best out of any learner. It is a platform founded on a passion for education no matter what form it takes. Whether you are an academic, a traditional or non traditional student or a lifelong learner, they are here to help you create your next learning moment.
The challenge
ecoText is a startup web app that aims to become the Spotify of university education in the United States. We started to project from zero to MVP and beyond.
Approach
It has been a super interesting and entertaining project resulting from a process of discovery, ideation, rapid prototyping, visual design and execution.
The core of this project is to combine the functions of an e-reader with the power of a social network to create more learning moments.
Mobile-first
Starting the design phase with a mobile-first approach was essential to maintain visual and functional consistency. We refined the information architecture in detail on mobile and then generated the different versions for desktop or tablets.
This approach also helped to have a faster adoption among university students who parachuted into the app and just wanted to take a quick look. When they fell in love with the intuitive way of using it, they would go to their desktops to fully study and take advantage of every interaction.
Outcome
We build the MVP with a Mobile-first approach. We tested it and started to improve the product to get in further.
Now the product has a student environment, as well as a instructor environment. Both functions perfectly in web o mobile.
Highlights
ecoText has raised a total of $663K in funding over 2 rounds. Their latest funding was raised on Dec 3, 2020 from a Seed round.
Valor Ventures, Millworks Fund and Netcapital are the most recent investors.
Team
Pedro Piñango - CPO
Gustavo Sinosvky - Frontend Developer
Maximiliano Rondón - Backend Developer
Marco Franceschi - Software Engineer
Adonay Lizardo - Product Designer