ecoText

Client

ecoText

Project title

Creating educational innovation you can afford

Disciplines

Product designUser researchUX

Position

Property

URL

ecoText is Designed to bring the best out of any learner. It is a platform founded on a passion for education no matter what form it takes. Whether you are an academic, a traditional or non traditional student or a lifelong learner, they are here to help you create your next learning moment.

The challenge

ecoText is a startup web app that aims to become the Spotify of university education in the United States. We started to project from zero to MVP and beyond.

Approach

It has been a super interesting and entertaining project resulting from a process of discovery, ideation, rapid prototyping, visual design and execution.

The core of this project is to combine the functions of an e-reader with the power of a social network to create more learning moments.

Design thinking dynamic to dive into Brand Attributes

Creating user personas & scenario mappings

We also created fast wireframes to decide basics of information Architecture

Mobile-first

Starting the design phase with a mobile-first approach was essential to maintain visual and functional consistency. We refined the information architecture in detail on mobile and then generated the different versions for desktop or tablets.

This approach also helped to have a faster adoption among university students who parachuted into the app and just wanted to take a quick look. When they fell in love with the intuitive way of using it, they would go to their desktops to fully study and take advantage of every interaction.